Evolving Program at a Glance

Tuesday October 15, 2019

Discover the tools and approaches to becoming a strong and effective public media leader.  Objectives includelearning how to build a more diverse and authentic management team, and how to lead productive change throughout your organization that is responsive to the needs of an ever changing public media audience.  The session incorporates lively conversation, small group exercises, peer-to-peer problem-solving, and more. The Workshop will be led by John Hess, COO, Arizona Public Media.
Class size limited to 10 people.
Lunch is included.
Fee: $350

Roll up your sleeves with the CDP team for this hands-on Workshop to help define a strategic roadmap to financial stability. We will look at national environmental factors and review the key system trend data collected from more than 200 public media stations. We will focus the conversation on the tools and best practices that put your station on the path to financial security. Learn about national fundraising metrics and how they compare to your station. The session will provide practical, actionable information on a variety of topics, such as: Public Media trends overview; Lessons Learned from other non-profit sectors; Local Matters and market potential; Acquisition and Retention; Audience, Prospects and Donor Engagement; and Key Revenue Metrics.
No additional fee, but you must pre-register.
Space is limited.Roll up your sleeves with the CDP team for this hands-on Workshop to help define a strategic roadmap to financial stability. 

At this Meet and Greet hosted by Tammy Terwelp, Aspen Public Radio Executive Director, you’ll get the inside scoop on how to make the best use of your time while at the conference.  Listen as Tammy shares everything you need to know to plan your learning and event schedule and tips on networking with your public media peers.

Wednesday, October 16, 2019

Public media executives who recently made the transition from newspaper and other media share their insights and observations as newcomers to our community. Hear about their experiences as they bring new perspectives and understanding to public broadcasting. The lessons learned can be applied across the public media landscape as we encounter new audiences, revenue and technological challenges.

You can’t do it alone. Public media news stations getting serious about going beyond their own walls to increase achieve scale and impact in their markets. Whether by a simple content-sharing agreement or an outright merger, public media stations are growing local journalism capacity, reaching new audiences and tapping into larger sources of philanthropy by joining forces with other news outlets in their markets. Hear from leaders on all sides of this growing trend to combat news deserts – and learn how you may do the same in your market. 

Three GMs with small-station successes convene a session on building a winning team. Gain insights into the current state of small stations. Learn new productivity hacks and strategies be more consistently effective. This will be a group conversation, so bring your “small but mighty” success stories to share. Take away ideas you can use at your station.

Collaborations come in many forms: partnerships, hubs, state associations, and merged back office services, to name a few. These alliances are expanding and proliferating. Some have labeled this trend “coopetition.” Join us for a discussion about what works, what doesn’t, and how to look ahead and think through the possibilities. Learn about governance, structures and funding models that will help stations build scale in order to drive deeper connections to local communities across the country.

Public radio music stations are often unsung heroes: they play a remarkable role in developing emerging artists, supporting local musicians, and promoting established talent by providing multiple platforms and programs to connect with local (and national) audiences and to advance their careers. The noncomMUSIC Alliance will moderate a panel exploring how music stations can and do influence artist careers with opportunities for live performances, connecting artists to community resources, and with mentoring programs.

Thursday, October 17, 2019

Featured Speaker:  Larry Rosin, President, Edison Research
Since 2014 Edison Research has been performing its groundbreaking “Share of Ear” study, which measures the entire world of audio. This presentation will document the changes seen as audio experiences dynamic transformation. What is up, what is down, where will things go next, and what does it mean to you?  You will get the answers from this exclusive presentation. 

The system-wide Culture of Journalism initiative is gaining momentum. We have learned a lot about the most important challenges confronting news leaders across the country. They’re battling: undeserved reputations for “liberal bias;” questions about whether management is committed to journalism ethics; the difficulties that come with covering themselves; and, in many places, doubts about whether their GMs will have their backs when they make difficult editorial decisions. Here’s your chance to hear about how senior management and journalists can tackle these issues and then work together to improve our products and strengthen our stations.

The FCC is revising its rules and systems to reflect today’s changing environment. Learn new ways to protect your license under the new rules. Hear about hot button enforcement issues and their impact on license renewals, the new FM Translator interference regime, updated FCC filing systems that require learning new skills, online public file tricks and the fast-approaching unified filing deadline for biennial ownership reports. You’ll also hear about efforts to simplify ownership reporting for public stations, CBD and other underwriting challenges, and new noncommercial educational station point system selection procedures. 

With significant gains made over the past five years, public media is undertaking a new push to tap the potential of major giving. CPB recently awarded a grant to Greater Public for the Major Giving Academy, to advance stations’ efforts in mining their own member databases for major givers and to create a new mindset about major giving. The project will train more than 300 major gifts officers and station leaders over the next two years.

Joining us for lunch will be Patty Cahill, Vice Chair, CPB Board of Directors and Kathy Merritt, CPB’s Senior Vice President of Journalism and Radio, who will moderate a discussion with Joyce MacDonald, President and CEO of Greater Public, and Richard Perry, Founding Partner of Veritus Group, creator of the Academy. They will talk about how to build donor relationships that move from transactional to transformational. In addition, Jim East, Senior Vice President of Development at Colorado Public Radio, will talk about how his station is changing its approach to major giving through a pilot program with Veritus Group.

Cities across the United States are learning from their colleagues in Canada and Europe to develop and implement music strategies – pragmatic initiatives designed to strengthen local music ecosystems. Noncommercial radio is playing a large role in these strategies, including WYEP that is leading the effort in Pittsburgh. These plans combine research and collaboration between industry and the public/philanthropic sectors to identify specific action items and priorities. The nonprofit Music Policy Forum provides support and best practices across North America. In this interactive workshop, we will walk through why a strategy is important, discuss case studies of how strategies are being implemented, and examine scenarios to develop and launch local efforts.

After 50 years of WYSO ownership by Antioch College, it became a community-owned licensee this year. Learn about this complex political, financial and legal transformation. This session explores how a legacy public radio station became independent from its longtime institutional licensee. In a frank discussion of the obstacles confronted and overcome, the emphasis will be on describing practical win-win strategies developed for both the original as well as the new community licensee’s benefit.

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